What is AI?
AI is a platform created for athletes to develop their skills outside of minor sports.
founded by Director, Daryl MacPherson
AI is a platform created for athletes to develop their skills outside of minor sports. We specialize in hockey, golf, tennis and baseball, offering a variety of programs for individuals, teams and coaches. Our goal at Athletic Intelligence is to develop players on an individual level while also building the foundation for what it takes to be a true teammate. It is our belief that at the heart of sports lies community and comradery. This is why we have incorporated the Youth Volunteer Program, an opportunity for our kids to give back in different ways.
Growing up in Port Hawkesbury, Nova Scotia,
Daryl found a love of sports early in life. He excelled on the ice and on the tennis courts, earning titles such as NSJHL all time single season scoring record holder and ranked top 50 in the country in tennis (U18). Baseball, tennis, hockey and eventually golf have all remained a big part of Coach Daryl’s life into adult-hood, both as a player and a coach.
He coached Team Atlantic Tennis at a national level, high school hockey, track and field and soccer. Daryl obtained a degree in Kinesiology from St. FX before moving to Halifax to grow his career.
Daryl and his wife, Paula have four young kids who are all involved in sports. Daryl again found himself in a coaching position, this time with his own children, and began to see the opportunity to create space outside of minor sports for children to grow their skills, have fun and excel in the sports they love. This planted the seed for Athletic Intelligence which has grown to include a roster of highly experienced, top-level athletes on the coaching staff.
Anyone who meets Daryl can see his passion for coaching and developing young athletes. We have several programs and would be happy to discuss these opportunities with you.